Most organizations use internal video, but social features lag, survey says

Video has become a commonplace tool for reaching staff, but few allow YouTube-like sharing, ratings, comments, and employee productions.

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The British Columbia Ministry of Health webcasts a live monthly executive town hall to its regional offices in the province.

MillerCoors has just launched an internal portal for storytelling about a far-flung company with eight major breweries.

Video has arrived in internal communications, with 71 percent of respondents saying they produce videos to communicate with employees, according to a survey conducted by Ragan Communications and Ignite Technologies, “Engaging Employees with Video.”

But the YouTube-style social revolution—sharing, ratings, subscription to individuals, and posting of employee-produced videos—has yet to reach most organizations. Few allow much more than starting and stopping a video at will.

Some in the industry were surprised by the Ragan and Ignite findings. Drew Keller, president of StoryGuide, says he would have thought far fewer organizations were producing video for employees. Many small and mid-size companies still consider it too expensive.

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