Mother’s Day marketing and social media trends

According to the National Retail Federation, U.S. consumer spending reached an all-time high for Mother’s Day last year at $23.6 billion. Celebrating moms is now a major marketing event, but what’s the best way to break through the noise?

Pulling heartstrings is a safe bet. For example, this post from One Direction’s Liam Payne was the top performer on Instagram last year:

Of course, you don’t have to be a heartthrob crooner or Kylie Jenner to make holiday marketing hay. Brand managers and publishers have ample opportunity to win over consumers with social media content that hits the right notes.

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To help you do so, let’s look at data to determine which formats, topics and types of content drove the most Mother’s Day buzz last year:

Facebook keys on emotions.