PR Multimedia news releases grab 77 percent more views, report says Research from PR Newswire shows news releases that include video, photos and other shareable elements attract more attention. By Matt WilsonMay 2, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.