As part of an initiative for “transforming the Starbucks customer experience,” the Seattle coffee maker has launched a new, social Web site for customers
MyStarbucksIdea.com is part of a greater strategic thrust for bettering Starbucks’ coffee business and engaging its customers.
The site actively engages customers for their ideas on improving Starbucks, allows customers to vote on and comment on the ideas, and serves as a vehicle for implementing those ideas at Starbucks coffee houses:
“What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.”