It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (and the list goes on). If your online presence is a crucial part of your overall marketing strategy, then finding help is essential to keeping your social media engagement consistent.
When it comes to hiring someone to take on your social media presence, deciding the best way to handle it can be a challenge.
Do you hire someone or outsource it?
Ask yourself these questions first:
If you answered “yes” to the all of the questions above, it’s likely that hiring someone to be a part of your organization is the better option.
Hiring an in-house social media manager
There are lots of benefits to having an in-house employee managing social media that can’t be matched by outsourcing. First, a company employee will be more involved with daily operations and have a better opportunity to find interesting content. Engagement online is much higher when you share photos of the inner workings of your business. Only an employee can show off that company culture.