Netflix botches delivery—not of its movies, but its price-hike notice

PR and crisis communications experts say the movie-by-mail and streaming company could have been more forthcoming with the reasons for its rate increase.

“Dear Netflix” was a Twitter trending topic on Wednesday, but in the past 48 hours, lots of people have been viewing the company as anything but dear.

“Dear Netflix: This is your 30 day notice,” wrote one Facebook commenter, Randy Bonifield. “You have until August 12 to upgrade your streaming content with current releases and a better selection of family oriented films or you will lose this faithful customer. Period.”

On Twitter, @NuAngel wrote, “Dear Netflix, brilliant business plan! Run all video stores out of business, than jack up the prices so we have nowhere else to go!”

The reason for all that outrage? In a Tuesday blog post, the DVD-by-mail and video streaming service announced it would no longer offer its two services in a single subscription. Customers who pay $9.99 for streaming and mailed movies will have to pay for two $7.99-a-month subscriptions to continue getting both.

“Given the long life we think DVDs by mail will have, treating DVDs as a $2 add on to our unlimited streaming plan neither makes great financial sense nor satisfies people who just want DVDs,” the blog post states.

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