PR Netflix transforms diners countrywide to promote ‘Gilmore Girls’ To help entice streamers to view its upcoming continuation of the once-popular television show, the organization took to the streets. Fans of the brand—and show turned out in masses. By Kevin J. AllenOct. 7, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.