New guide reveals how to tell your organization’s story

Everybody’s talking about storytelling and corporate narrative. Here is a how-to on conveying your compelling narrative, with case studies from Intel, Fiat Chrysler and other leaders.

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Have you wondered how to shoot a hospital video story that moves your audience to tears?

Or how to write a CEO speech that will earn a standing ovation?

Nasdaq Corporate Solutions and Ragan Communications are offering a free guide—Strategic Storytelling—full of tips for telling your organization’s story though a wide range channels, from newsletters to videos.

The guide—featuring advice and case studies from corporations such as Intel, Fiat Chrysler Automobiles and American Express Open Forum—offers how-to tips on the elements of grabbing people’s interest and making them want to hear more.

Learn about how Chrysler’s “Objects in the Mirror” blog offers stories such as “The Jeep Girls trek to ‘Fabulous Las Vegas.'” Or how to be like a small-town reporter finding great copy in the beat of your organization.

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