Social Media Newspaper-like blog boosts traffic and brand visibility Online security firm’s revamped blog, which mimics a newspaper website, has boosted page views, traffic and brand visibility for Sophos. By Matt WilsonJan. 31, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.