Newsroom software boosts sausage maker’s PR and recruiting

Johnsonville Sausage uses PressPage for Web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson.

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Johnsonville Sausage is searching for a spokesperson of unusual qualifications.

The ideal “bratcaster” candidate has a communications or theater degree, possesses marketing and emcee experience, and is willing to travel the country with a 26-ton sausage grill on wheels, talking up brats.

How, though, does a company find a communicator person who can both ace TV interviews and offer cooking advice over a smoking grill? Johnsonville posted a video touting the position.

“This is your office,” the company’s retiring grill master, Ryan Allison, says in the video. “It’s 55 feet long and weighs 53,000 pounds. … You’re going to attend some of the greatest events in the U.S., like the Kentucky Derby, NASCAR races, NFL games—you name it. You’ll be there.”

In three weeks the YouTube post has had more than 3,100 views—not bad for a recruitment video. The sausage-maker published and promoted the video with the help of PressPage, a newsroom software platform that integrates with websites and makes updates and social media sharing easy. (PressPage is a Ragan partner.)

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