But you better make it good, because Daniel Lyons won’t read the lousy pitches
Newsweek columnist Daniel Lyons has good news and bad news for PR professionals.
The good news is: He wants to read your pitches. “The more the merrier,” he said. “Please tell people to send them to me.”
His e-mail address is firstname.lastname@example.org. He wanted me to provide it.
“I hate when reporters get all harrumph-y about getting pestered by PR people,” Lyons said. “Come on; it’s their job.”
Lyons writes a biweekly column for Newsweek on technology called “Techtonic Shifts” and about four features a year for the magazine.
Now here’s the bad news: He rarely writes a column or feature story from a PR pitch, a few each year — maybe. “I’m always open to ideas. I like ideas … I’m just not going to take many,” he conceded.
So before you say, “Oh well,” and then simply copy and paste his e-mail into your contact list for the next blast, learn how to improve your odds of Lyons’ actually turning your idea into a Newsweek column or feature.
How he wants to receive pitches