Social Media Nissan interested in ‘interaction, not transaction’ on social media The automaker isn’t pulling back on social media as GM did, but it’s staying somewhat cautious in terms of spending. The goal is avoiding the COI: cost of ignoring. By Matt WilsonJune 29, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.