1. Find related keywords. Make a list of words relevant to your company’s specialty or website theme. Choose words that will attract people and carry out your business objective.
2. Add the keywords to the page title. Your page title is the most important aspect of your website. Search engines evaluate your title to determine what is on a Web page. Add your keywords to the page title.
3. Add the keywords to the URL. Choosing a URL is important. Search engines view the text in your URL to understand the Web page. Use your keywords in your URL.
4. Add the keywords into the meta data. Gather up your keywords and add them into the page description. The blurb should be easily read and short.