Communicator blasts magazine’s declaration of death for the oft-maligned release
What a great whoosh of hot air to jumpstart my cool, gray, damp Seattle day!
Next, your use of the pejorative, “spin,” implies that press releases—or tweets—are inherently nefarious, deceptive and suspect. You wrote:
Legend has it that early PR man Ivy Ledbetter Lee issued the very first press release in 1906 on behalf of the Pennsylvania Railroad, after a derailed train plunged into a creek in Atlantic City, resulting in 53 passenger deaths; The New York Times printed it verbatim.
If the same thing happened today, we’d all be looking for @nytimes to RT @PennsylvaniaRR’s real-time spin.
Any corporate, celebrity, political or government communication—press releases, tweets and Facebook pages/updates, press conferences or interviews with muckety-muck execs—could be engineered with deflection or deception in mind. Technology is agnostic. Motives lie with people.