One vital element missing from internal communications

This pro says there’s one crucial component that makes communications wildly successful, but few organizations have it. Read on to discover what it is—and whether you possess it.

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There is one thing missing from internal communications. Care to guess what it is?

Here are some statistics: Ninety-three percent of communicators acknowledge internal communications’ importance, yet 89 percent of communicators don’t link it to business goals.

Do you have any guesses? It’s a simple word. It has even been labeled a buzzword (though it’s not).

It’s something we all learned the importance of as children, but for some reason we leave it behind when communicating with employees.

I recently attended and presented at PRSA Connect. Many speakers focused on authenticity and transparency, which are good, but those aren’t what is missing most from internal communications.

Creativity is missing.

The data I shared earlier come from this infographic by Alive With Ideas, a U.K.-based agency. The agency authored a report that focuses on the importance and absence of creativity in communicating with employees.

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