Online newsrooms: 4 to emulate
See how Starbucks, Walmart, GE and Red Bull keep their newsrooms relevant in today’s digital world, and how you can do the same.
With 19,555 stores in 58 countries, Starbucks produces a ton of media interest every day. To the brand’s credit, its newsroom is well-organized and uses visuals to help tell stories. It offers visitors a feature story and related content, including videos and photos, all armed with sharing tools.
Plus, there’s a media request form, key links, and sub-navigation with a search engine to access more relevant assets on the site. Clearly there’s a strong information hierarchy at work as it’s all done on one page.
Starbucks could improve its newsroom by curating content and highlighting its social presence. Some rotating feature banners could highlight content from the brand’s passionate consumers, and more of Starbucks’ consumer-facing, social content. Both would help reinforce the brand’s social media focus. Right now, that’s the only thing Starbucks doesn’t clearly call out on the page.
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