Social Media Organ donor effort reaches new heights through social media Swedish Medical Center doctors go tweet it on the mountain, using literally high-tech backpacks. By Jessica Levco@raganreporterSept. 13, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.