Organizations to highlight leaders, messages on International Women’s Day

From posting on Twitter to toasting women winemakers, organizations plan to celebrate March 8 in the era of #MeToo.

Bogusz—who has worked on projects such as “Slumdog Millionaire” and “Downton Abbey”—is working on Vogue’s collaborative video with high-profile women in the entertainment industry for International Women’s Day, March 8.

In the year of the #MeToo movement, the day is gaining significance as a communications opportunity. Long celebrated in the Eastern Bloc with gifts, office skits and a day off work, the holiday is gaining traction worldwide as an occasion to highlight the achievements of women.

Bogusz, who works on Vogue’s Snapchat team, has noticed more special articles, events and creative content on women’s day this year.

“At Vogue International we have been working on special content for it, and the response of high-profile involvement with that particular project has been incredible,” she says. “I would assume this is because women-related topics are being covered more readily in the media due to recent Hollywood scandals.”

Often the messaging takes a charitable angle, but it can be as simple as a hashtag campaign or highlighting successful women within one’s organization.

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