It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics.
For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity.
In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence.
A yearbook photo dating back 35 years has the state’s top official on the hot seat. As old deeds and behaviors come under new scrutiny, executives and communicators should prepare.
The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.
Data thefts are increasingly common—and potentially devastating for your organization and its customers. Follow this guidance before, during and after a hack.
It’s a new year and many organizations have a positive outlook. However, plenty can still go wrong, and savvy pros should take precautions.
When facing a loss of consumer trust, it’s imperative to respond quickly and efficiently—and to choose the right spokesperson for the job. How has the social media giant performed?
You want that kerfuffle to erupt into a disaster? Check out these dopey tactics; feel free to mix and match. Then sit back and watch your reputation turn to shambles.
The characters from Hawkins, Indiana, are fighting a crisis of epic proportions, but you can apply takeaways from them in your own reputation management efforts. Consider these lessons.
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
It’s guilt by association. What staffers do during their own time can damage your organization’s reputation, especially with social media accelerating public outrage. Are you prepared?
Are you ready for a PR disaster? Here’s how to ensure you’ve set up a clear, comprehensive response plan.
Facebook, Uber and Wells Fargo have all taken to the airwaves to bring their mea culpas into consumers’ living rooms and mobile devices. How much impact are they making?
There are many approaches to mitigate a PR fiasco, but some tactics are misguided—and dangerous for your reputation. Make sure you avoid committing these common mistakes.
