Paper or progress? It’s time to cut back on printed brochures

The volume of printed materials in health-care organizations is staggering. Just think about how many community newsletters, brochures and flyers go out to your audience.

Are they really necessary?

Since we changed our address, logo and contact information, I’ve become acutely aware of how much printed material we produce. Luckily, we have the chance to make a fresh, green start. Here’s how:

Step 1: Assess print needs. You’ll start to see a lot of single-panel brochures creep out from the 1980s. But does every department require printed information? Maybe back then, yes, but certainly not today, right?

Step 2: Cut costs. Think about posting info to your Web site, instead of printing 10,000 brochures about your aquatic therapy services, for instance.