Pepsi ad font sends a regrettable message

Even Comic Sans would have be a better choice than a typeface that recently bewildered consumers in Hong Kong.

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Pepsi is quickly learning this lesson after partnering with Japanese clothier A Bathing Ape.

Nothing suspicious there; collaborations happen all the time.

But to promote the brand’s AAPE line, Pepsi chose a font that might skew the meaning a bit for the casual passerby.

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