Pew Report: The demographics of Twitter users
Twitter use among millennials jumped significantly in the past year, but not among older age groups. Read on for more about the characteristics of Twitter users.
In 2010, I lectured at the International College of Management to a class of 18- to 24 year-old-students.
I asked if any of them were on Twitter, and only one had the courage to own up to it.
Fast forward 18 months. In a different class with the same demographics, I asked the same question. Instead of one hand, there were five.
It appears the millennial generation is starting to accept Twitter.
Do others support my research? Yes. Here are some facts and figures from a study by the Pew Research Center:
Is Twitter growing?
The study revealed:
The rise of smartphones might account for some of the uptick in usage because smartphone users particularly likely to use Twitter. This is partly because Twitter is embedded in the Apple iOS5 mobile operating system. iPhone owners can use it as easily as they send text messages.
Who uses Twitter?
Several demographics have high rates of Twitter usage relative to their peers:
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