Pew study highlights photo and video sharing explosion

Technology is making it increasingly easy to create and curate visual content, but which age groups are making the most of it?

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A new study by the Pew Internet and American Life Project looks at habits of curators and creators of photos and videos online. Pew’s thesis is that photos and videos have become key social currencies online, and the study tends to support that.

From Aug. 2-5, Pew conducted a phone survey of 1,005 adults ages 18 and older, asking them questions about their photo and video habits on social media, and about the social media platforms on which they participate.

The study looked at photo- and video-sharing habits of creators and curators on Facebook, Linkedin, Tumblr, Pinterest, Instagram, and Twitter. For the first time ever, the Pew Internet and American Life project asked questions about Pinterest, Instagram, and Tumblr, which also means there are no comparable statistics for review.

Given the rise of smartphones with cameras built into them as well as the growth of image-sharing services such as Pinterest, Instagram and Tumblr, the percentage of respondents who are photo and video creators is relatively large.

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