After years of treating visual communication like a poor relation, communicators need to prepare for an onrushing visual avalanche
By Suzanne Salvo
Don’t just tell your investors about your far-flung operations. Show them. A photo puts your audience in the scene, imparting a feeling of being there and in this case a sense of awe at the majesty of the deep Sahara Desert.
Words, words, words—I’m so sick of words!
When Elisa Doolittle spat those lyrics at Professor Higgins in My Fair Lady she didn’t realize a whole generation of communicators would soon be singing along. The times, my friend, they are a’ changing. We are in the midst of nothing short of a visual revolution.
Admit it, the very first (and sometimes the only) thing you look at in a publication are the photos. Who has the time to read every word? But time isn’t the only reason people “look” to visuals to get information.