You expect certain things from your local hospital. Emergency services. Health education. The capacity to do various procedures. Piedmont Healthcare in Atlanta has added an item to that list: news.
“We wanted to create something that didn’t feel like an advertisement, that really felt like a news source,” says Ed Lovern, executive vice president and chief administrative officer at Piedmont Healthcare.
In early March, Piedmont and Trio Media Group launched HealthWatchMD, a site that features videos on topics ranging from heart valve replacement and melanoma to dog walking and coffee. The site also includes hand-picked links to health articles from national news sources.
“Our vision was to really create a way to help people make more sense of those things,” Lovern says.
Piedmont and Trio hope to make the site, which stars Dr. Randy Martin, a TV health care reporter for 15 years, into a local health care resource—and not just in Atlanta.