Pillsbury video campaign stars the Doughboy and fans’ photos

The company developed a holiday website where people can add their family pictures to a video featuring its giggly mascot.

Think of it as taking the Christmas e-card to the next level.

Just before Thanksgiving, Pillsbury unveiled its Memories Made Easy website, which gives users the opportunity to add personal or family photos to a wintry video starring the famous Pillsbury Doughboy.

“When we were working on the holiday TV spot, the images of the Doughboy and the holidays brought us such good feelings of warmth and home that we wanted to help everyone share their memories of home during the holidays,” says Andrea Stein, integrated communications manager at Pillsbury.

“We are always thinking about ways to extend our campaigns into social and digital media,” she adds, “so it was a nice extension to take the holiday TV spot and turn it into something that people could personalize and share.”

Users can upload six photos to insert into the Doughboy video, which includes the song “Home” by Andrew Simple, and close things out with a written message. The site includes buttons to share videos on Twitter and Facebook.

And people are indeed sharing the videos.

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