Pinterest more popular among men in the U.K.

Pinterest looks much different in the United Kingdom than it does in the U.S. Make sure your brand knows the differences before it starts pinning.

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Americans may think Pinterest is a social network created for women; filled only with snapshots of dream houses and do-it-yourself projects.

Not so for pinners in the United Kingdom.

According to an infographic from, Pinterest users in the U.K. are different from those in the U.S. One major difference is that while 83 percent of U.S. Pinterest users are female, men represent the majority of the U.K. user base.

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