Pitch rejected? Try these 3 alternative approaches

You client craves media coverage, but no outlets will bite at your initial offering. Explore other options for repositioning the story or offering specialized expertise.

Ragan Insider Premium Content
Ragan Insider Content

You’re sure it will be a hit, and then the rejection emails start flooding in (or worse, you get no response at all).

With the right strategy—and a healthy dose of tact and courtesy—PR reps can change a journalist’s mind after an initial rejection.

Try one of these three journalist-approved tactics to find an alternative path to coverage:

1. Find another side to the story your client wants to tell.

I recently received a pitch from a PR rep about her client (a local bank) and how it was making personal banking easier for younger people.

I explained that we didn’t cover personal finance stories, and she replied that this bank also helps local businesses access capital. Because that second angle is much more aligned with our coverage, I agreed to work with the rep on a story featuring her client.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.