The importance of building relationships with journalists has always been crucial for PR pros looking to land media coverage.
In the digital age, those relationships have become harder to cultivate—but now there’s a Tinder for PR pros and journalists.
It’s called UPitch, and it’s available now in the Apple App Store. It will become available for Android devices in July and Windows devices later this fall.
With UPitch, PR pros have 400 characters and up to five images to catch a journalist’s eye. If reporters like what they see or read, they swipe right, bringing up a message feature that connects them directly to the PR pro.
UPitch co-founder Allison Kugel wrote about the app recently for The Huffington Post: