Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, and more.

Good morning, communicators:

 Vodafone Italy’s new campaign promotes connectivity during the COVID-19 pandemic.

The Drum reported:

The collaborative project shows the importance of staying connected, and features the strapline “Even when we can’t be close, we can be together”.

The ad has gone live across Italy’s main TV stations as well as digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus.

The company is also raising money for The Red Cross. It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort.

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