Ragan Communications-owned PR Daily, the No. 1 PR website, has extended its reach in the industry with the purchase of the PR University webinar brand from Bulldog Reporter.
In a move that expands offerings for customers, the acquisition brings together the two leading brands in communications education, says PR Daily Publisher Mark Ragan.
“We were very happy to buy PR University, because the brand meant a lot to a lot of people,” Ragan says. “For many, many years, PR University has been producing fabulous strategies for the industry.”
“It’s a perfect fit,” adds Brian Pittman, a former Bulldog Reporter vice president who acts as consultant to Ragan Communications and webinar manager for the rebooted PR Daily‘s PR University. “Ragan simply acquired a perfectly aligned and respected brand.”
The acquisition came after Bulldog Reporter, an Oakland, Calif., company that provided training and services for public relations professionals, filed for bankruptcy protection late last year, reportedly citing liabilities of less than $1 million and assets of $178,220.