PR lessons from 6 powerful TV characters

The next time you plop on the couch, tune in to ‘How to Get Away with Murder,’ ‘Game of Thrones’ or ‘Parks and Recreation.’ Prominent characters provide excellent PR inspiration.

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As a PR expert, you probably find professional inspiration in many places.

For example, meeting with the CEO of your company or hearing about a creative campaign can be incredibly motivating.

However, I frequently find inspiration outside of the typical PR bubble. Pop culture is full of brilliant PR nuggets, for instance.

I often find myself watching my favorite TV shows through the PR lens. To help inspire you, here are six things I’ve learned from TV’s most powerful female characters:

1. Annaliese Keating, “How to Get Away with Murder”

Through good times and bad (well, let’s be honest—mostly bad), Keating knows the importance of surrounding herself with smart, trustworthy and hardworking people. The support of a solid team is key to success.

2. Olivia Pope, “Scandal”

When managing a crisis, Pope always trusts her gut. Take a page out of her book, and don’t hesitate to trust your instincts. If your organization is facing a crisis and you have a gut feeling about how to respond, don’t be afraid to speak up.

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