Katie Burke has penned the post that many have been waiting for.
On the HubSpot blog, Burke’s post, “S%*t PR People Do That Journalists Hate” provides a fantastic indictment of all the lazy, annoying, and stupid things that PR people do to try to get journalists to write about their clients.
Among the complaints:
• Calling on the phone, ever.
• Pitching canned and boring story ideas.
• Using all caps.
All the complaints are collected in the following SlideShare:
[FREE DOWNLOAD: 10 punctuation essentials]
It’s begging for a response, so the challenge to PR pros is to offer enough material for “S%*t Journalists Do That PR Pros Hate.”