PR pro habits that journalists despise

HubSpot compiles a SlideShare’s worth of media gripes about industry professionals. Turnabout is fair play, as the saying goes, so we invite your responses.


Katie Burke has penned the post that many have been waiting for.

On the HubSpot blog, Burke’s post, “S%*t PR People Do That Journalists Hate” provides a fantastic indictment of all the lazy, annoying, and stupid things that PR people do to try to get journalists to write about their clients.

Among the complaints:

• Calling on the phone, ever.
• Pitching canned and boring story ideas.
• Using all caps.
• Spamming.

All the complaints are collected in the following SlideShare:

[FREE DOWNLOAD: 10 punctuation essentials]

It’s begging for a response, so the challenge to PR pros is to offer enough material for “S%*t Journalists Do That PR Pros Hate.”

Topics: PR

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