PR pros need to write more like (gasp) copywriters! Swallow your pride, take a lesson from copywriters and create enticing headlines that will get your work read. By Ragan StaffJune 1, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.