How perserverence saved a story from the chopping block
Talk about a last-minute save: Aurrice Duke, account director at WordHampton PR in Riverdale, N.Y., managed to land a coveted New York Times placement for a client, only to have the interview yanked at the 11th hour due to a misunderstanding. By politely pushing the writer to reconsider, Duke booked the Times interview. Here’s how she saved the day.
Background: WordHampton has worked with Napco Security Systems in Amityville, N.Y., for the past five years, pitching the public company to a variety of consumer and trade publications. In late 2006 Napco CEO Richard Soloway expressed an interest in getting more top-flight business media placements, in part to raise visibility of the security systems company to individual investors.