PR pros read journalists’ ‘mean tweets’

This PR firm took inspiration from Jimmy Kimmel, and showcased several pitches that drive reporters nuts.

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The symbiotic relationship between journalists and PR pros has been one of the industry’s oldest discussions.

Both parties need something from the other, and both have their (justified and unjustified) gripes with the other.

Because of the nature of the relationship, you seldom hear PR pros griping publicly about journalists. But journalists are happy to call out PR pros whenever they overstep, send a rotten pitch or catch them in a bad moment.

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