As the purview of public relations expands into new territory, versatile practitioners are increasingly in demand.
The right tools can help. Here are eight resources that can elevate any PR pro’s game:
SEMRush helps you conduct keyword research, improve your SEO ranking and analyze your reach compared against that of your competitors.You can see how your website ranks for keywords, how competitive a keyword is, which keywords your competitors are using, and their ranking.
Pricing: Starts at $99 for the Pro plan, and up to $399 for its Business plan.
Ahrefs enables you to perform competitor analysis, keyword audits and backlink research.
Its intuitive platform shows you how to make your content stand out to search engines.
Pricing: Starts at $99 for its Lite plan and goes up to $999 for its Agency plan.
This tool helps you measure, monitor and improve your website’s on-site and off-site level of search engine optimization.