Presentation Handouts For: Y5CK0DC

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Main Conference

From Barcelona to integration: Powerful measurement principles for superior PR programs
David Rockland, Managing Director and CEO of at Ketchum Change.

Achieving PR's "Holy Grail"—Secrets of tying PR to business objectives (and impressing executives)
Nicole Moreo, Senior Manager, Research and Analytics at Peppercomm.

Advanced analytics for media relations: How to code media coverage and extract real business insights for the C-suite
Larisa Cioaca, Manager, Media Relations for Lockheed Martin.

Resuscitating social media ROI: Practical steps to redesign your social media measurement for better business results
Bianca Prade, Vice President in SKDKnickerbocker's Public Affairs and Strategic Communications Practice.
Toni DeLancey, Ph.D., National Social Media Manager at US Fish and Wildlife
Danielle Brigida, Senior Manager, Public Relations for the United States Postal Service
Dr. Erica Taylor Southerland, Assistant Professor at Howard University and Adjunct Professor in the Strategic Public Relations program at George Washington University

Show me the stories: How to measure and market social media to your C-suite
Jonathan Rick, President of the Jonathan Rick Group.

Smarter social media programs: How to use social data to shape PR messaging and social strategy
Kari D'Elia, Social and Business Insights at EMC Corporation.

The PR guide to mastering big data: How to mine your data for actionable insights
Catherine Schum, Executive Vice President of Strategic Planning, Analytics, and Research at Porter Novelli.