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Opening Keynote:
Managing the message in a charged political environment
Ray Hennessey

Using video, infographics, contests and advocates to shape a powerful employment brand
Brandon Daniels

Communications dashboards: Create a tool that reports results and drives programming
Katrina Blauvelt

Strategies for communication with a distributed workforce
Robin Farr

Engaging the most valuable members of your workforce
Nigel Williams

Lightning Talk Sponsored by Yammer:
Ditch silos! Build a more connected culture through collaboration
Steve Nguyen

Turn your comms team into video mavens: What to think about when producing town hall meetings, executive addresses and "man on the street" videos
Handout: Five Things A Producer Never Overlooks
Christian Ramirez

Closing Keynote:
Your writing is worth billions (but your business leaders might not know it)
Mark Buchanan

Opening Keynote:
The walls between PR and "real" news are down: Transforming your PR in the new media age
Jim Ylisela

Our brains are hooked on stories - feed that need!
Jason Baker

Measure the unmeasurable: How to get actionable insights from media campaigns
Gene KIng

Making your own news: How to use internal stories to create external media opportunities
Spencer Sutherland

How PR pros can write (and think) like journalists
Colleen Newvine

Evangelism 2.0: The future of influencer marketing for B2B and B2C 
Michelle Killebrew

Closing Keynote:
Doing better PR with less, and having a ton of fun in the process
Jake Jacobson

Opening Keynote:
Enthrall: 7 secrets of storytelling
Justina Chen

Just say what you mean
Beth Nyland

Creating compelling copy: The secret, yet simple approach to nailing it quickly
Mary Olivieri

Communicate with pictures:
The writer's role in creating powerful infographics
Handout: 7 Tips for identifying images in your words
Mary Olivieri
Don Harder

From good to great: Tips to make your writing exceptional
Nick Lanyi

How to find and tell more effective stories
Leanora Minai

Closing Keynote:
Write for today's audiences: How to switch gears to write effectively for print, online content, social media, and multimedia channels
Steve Crescenzo