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Ensuring PR goals and objectives are on point
Joseph Ogden

Powering your PR campaigns from start to finish
Louis Gray

Measuring the PR impact of brand stances in volatile times
Melissa Dodd

Opening Keynote
Guess what PR pros? You're data scientists, too
Brandi Boatner

Use data to pitch the right journalists and build relationships with the press
Gregory Galant

Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
Laura Frnka-Davis

Show me the money: PR measurement metrics that impress the C-suite
Sandra Fathi

Move past impressions and outdated metrics: Authentic PR management
Paul Berry

How PR pros and measurement can become a match made in heaven
Britt Peemöller

Closing Keynote
Want a seat at the table?
How putting the Barcelona Principles into practice gets you there
Rosanna Fiske