Please note:
Files are not available for all presentations and all speakers. Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - February 1
Ensuring PR goals and objectives are on point
Joseph Ogden
Powering your PR campaigns from start to finish
Louis Gray
Measuring the PR impact of brand stances in volatile times
Melissa Dodd
Main Conference - February 2
Opening Keynote
Guess what PR pros? You're data scientists, too
Brandi Boatner
Use data to pitch the right journalists and build relationships with the press
Gregory Galant
Measure beyond numbers: Effective nonprofit (and for-profit) PR strategies
Laura Frnka-Davis
Show me the money: PR measurement metrics that impress the C-suite
Sandra Fathi
Move past impressions and outdated metrics: Authentic PR management
Paul Berry
How PR pros and measurement can become a match made in heaven
Britt Peemöller
Closing Keynote
Want a seat at the table?
How putting the Barcelona Principles into practice gets you there
Rosanna Fiske
