Please note:
Materials are intended for attendee use only. Please do not distribute.
PRE-CONFERENCE WORKSHOPS
Use brand journalism to transform your content strategy and boost communications
Mark Ragan
Ragan Communications Inc.
MAIN CONFERENCE: TRACK 1 - Employee Communications Best Practices
Thursday, Oct. 4
OPENING KEYNOTE
Build communications that inspire action, build trust and bolster relationships
Phil Spencer, Justina Chen, Catherine Gluckstein
Change employee advocacy from passive acceptance to passionate authenticity
Kathryn Craig
MICROSOFT SKILLS SESSION (No slides)
Increase employee engagement with modern solutions
Naomi Moneypenny
Go mobile with your internal communications
Robyn Hannah
Panel: Take advantage of top internal communications trends
(No Slides)
How Hershey’s digital workplace drives employee communication, collaboration and productivity
Jonathan Schmidt
Is your CEO socially savvy? How to boost your executive’s online presence
Tom Buchheim
SPECIAL KEYNOTE
Transform your workplace communications to foster engagement, connections and more
Amy Coleman
Friday, Oct. 5
Secrets for crafting powerful executive communications
(Slides not available)
Kristin Peterson
Transform your workplace communications to foster engagement, connections and more
Lalani Perry
CLOSING KEYNOTE
Media relations in the face of tragedy: How Orlando Health responded to the Pulse nightclub mass shooting
Kena Lewis
TRACK 2 - PR & Marketing Best Practices
Thursday, Oct. 4
Lessons from the newsroom: Publish, pitch and secure media coverage gold
Tamra Johnson
Make your corporate story sizzle—for even the dullest topics
Josh Criscoe
How to ‘lasso a house fly’: Ways to measure PR success
Melanie Fish
Perfect your brand’s voice across audiences, mediums and channels
Erin Lickliter, Kristal Howard
Friday, Oct. 5
TRACK 3: Social Media Best Practices
Thursday, Oct. 4
Bonus Breakfast Session:
Boost your email communications: Insights from 200 million internal messages
Michael DesRochers, Bobby Morrison
Influencers are the new social currency: Practical strategies for working with tech tastemakers
Jessica Jensen
Secrets to make your videos so good, they don’t have to go viral
Benton Crane
Driving internal communications, inclusion and careers in tech organizations
Sara Brown
How to be more inclusive in your social marketing content
Miri Rodriguez
How social listening can be your social media silver bullet
Kevin Goddard
Friday, Oct. 5
BONUS BREAKFAST SESSION
Engage though mobile and beyond: Trends that are shaping the modern workforce
Jerry Rosen
Using digital tools, channels and strategies to boost employee communications
Liz Freeman
Take a risk: How Wendy’s ditched traditional tweets to embrace snark—and win
Christina Miller, Chris Corley