Please note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops
The art and craft of speechwriting : How to persuade, motivate and inspire audiences - and get results
Rob Friedman
For more engaging executive communications, just add video
Justin Allen
Get to the point! Training your executive --and yourself--to sell ideas, not just share them
Joel Schwartzberg
Track I - Speechwriting Fundamentals: For those new to the craft or needing a refresher
Day One
Opening Keynote
What they learned in the White House: A conversation with the chief speechwriters for President Barack Obama and first lady Michelle Obama
Cody Keenan and Sarah Hurwitz
"Hey, you're the new speechwriter?" Adapting your skills to the speechwriting profession
Jacob Breach
Writing for the ear vs. writing for the page: Distinguish your speeches and harness the power of the spoken word
Justin Jones
"She said what?" Mastering the art of interview
Joel Hood
General Session
Surviving a leadership transition: Five ways to thrive when the world shifts
Adrianne Goldsmith Romero
Day Two
From the ear to the eye: Transforming and repurposing your speeches into powerful pieces for paper
Hang Liu
Closing Keynote
Upstart leader: Amplifying your inspiration quotient
Justina Chen
Track II - Advanced Speechwriting & Executive Communications: Topics to enhance your work and spur
Day One
Thought leadership: Buzzwords, BS or a believable platform for your executive?
Chris Mainz
Meeting the moment: Writing during social justice movements
Janelle Carter Brevard
