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KICK-OFF KNOWLEDGE BURST
9 a.m.

How measurement can position communicators to stay relevant with executives, associates and customers
Speaker: Cara Knox, Edward Jones

APPLICATION LAB
10 a.m. - 12 p.m.

Build an internal communication assessment that demonstrates business impact
Speaker: Julie Baron, Ragan Consulting Group

APPLICATION LAB
1 - 3 p.m.

Build a social media PR measurement plan with a one-two punch that impresses executives and activates employees as brand advocates
Speaker: Carlos Gil, Ragan Consulting Group 

3:30 - 4:30 p.m.

Boardroom Pitch Tank—Ask executives to increase your communication budgets ((No Slides))
Speakers:
Julie Baron, Ragan Consulting Group
Carlos Gil, Ragan Consulting Group
Andrew Bates, AARP

KICK-OFF KNOWLEDGE BURST
9-9:30 a.m.

What will communication measurement look like in 2025? Pure awesomeness
Speaker: Carlos Gil, Ragan Consulting Group

APPLICATION LAB
10 a.m. - 12 p.m.

Become a data scientist without creating a second job—and talk the talk of executives
Speaker: Andrew Bates, AARP

KNOWLEDGE BURST FOR EMPLOYEE COMMUNICATORS
1 - 1:30 p.m.

Get more out of internal email: Analytic lessons from 200 million emails
Speaker: Melissa Katski-Berry, PoliteMail Software

APPLICATION LAB
1:30 - 3:30 p.m.

How to use data intelligence to craft the right pitches that deliver results
Speaker: Deirdre Breakenridge, Pure Performance Communications

3:30 - 4:30 p.m.

Boardroom Pitch Tank—Ask executives to increase your communication budgets ((No Slides))
Speakers:
Deirdre Breakenridge, Pure Performance Communications
Andrew Bates, AARP