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Download the Burn After Reading PDF

6 ways to take your storytelling to new heights
Jim Ylisela, Ragan Consulting Group

Writing for SEO: Structuring content to read well to algorithms and humans alike
Laura Creekmore, Syndigo

December 10

Opening Keynote:
The #HiltonEffect: Highlighting impact, accomplishments and the future through the lens of human storytelling
Lou Dubois, Hilton Worldwide

Design and publish infographics that get results
Randy Krum, Southern Methodist University

December 11

Opening Keynote:
Writing to persuade: How to influence action with effective writing
Trish Hall, Author, "Writing to Persuade"

Content that converts: How to earn hearts, minds and ROI through in-house media production
Amanda Todorovich, Cleveland Clinic

How to leverage authentic storytelling to drive organizational success
Sabrina Browne, burn cohn & wolfe

Finding compelling stories and translating them into impactful media coverage
Jonathan Fine, Sparatan Race

How PR pros can write (and think) like journalists
Colleen Newvine, The Associated Press

Speaking their language: How to engage different types of audiences with relevant stories
Annie Granatstein, The Washington Post

5 steps to building an ROI generating content program
Courtney Beasley, Walker Sands