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Burn After Reading
Download the Burn After Reading PDF.
Pre-conference workshops: Oct. 2
Justin Allen
Head of video production, affiliate consultant
Ragan Consulting Group
Oct. 3, 7:45 a.m.: Bonus Breakfast Presentation
Main Conference: Track 1: Employee Communications Best Practices
Thursday, Oct. 3, 2019
OPENING KEYNOTE
Embrace your inner nerd: Using data as your communications superpower
Kristin Graham
Principal of culture and communications
Amazon Web Services
Use video to connect employees with your organization’s leaders
Chip Midnight
Business consulting specialist
Nationwide Insurance
Capturing hearts and minds at work: Employee experience and the digital workplace
Bill Kirst
Senior principal of operations excellence
West Monroe Partners
Elisha McCallum
Director of global communications
Finning International
The future of work: Evaluating your strategies to meet today’s rising employee demands
Tina McCorkindale, president and CEO of the Institute for Public Relations
Harness technology to cultivate outstanding executive communications
Christina Torok
Senior product marketing manager
Microsoft
John Cirone
Director of leader and employee communications
Microsoft
(Panel - no slides)
Working together to overcome internal communications challenges
SPECIAL KEYNOTE
Creating a culture of storytelling and innovation
Steve Clayton
Chief storyteller
Microsoft
Friday, Oct. 4, 2019
OPENING KEYNOTE Why communicators must lead the charge for diversity and inclusion
Janet Stovall
Manager of executive communications
UPS
Reimagining internal communications with innovation and technology
Allison Owens
Associate manager of internal communications
Taco Bell
Natasha Gaffoglio
Senior manager of internal communications
Taco Bell
(No Slides available)
Takeaways from the World Cup:
How Nike activates employee engagement
Kathy Barid
Nike
CLOSING KEYNOTE
Elevating the role of social media to drive emotional brand attachment
Eric Gray
Senior director of content engagement
Universal Orlando Resort
Main Conference: Track 2: PR and Marketing Best Practices
Thursday, Oct. 3, 2019
Implement PR and marketing strategies that work—even if you’re starting from scratch
Chastell Ely
Director of marketing and strategic communications
Vancouver Clinic
Madison Kozacek-Hantho
Social media marketing manager
Vancouver Clinic
(Panel - No Slides)
Fundamentals of outstanding branding and earned media buzz
How savvy and data-based strategic communications can earn you a seat at the table
Therese Van Ryne
Global Director – PR, Thought Leadership & Advocacy
Zebra Technologies
Now showing: Responding to backlash, no matter the situation
Ryan Noonan
Director of corporate communications
AMC Theaters
Drive business priorities by putting your media relations strategy to work
Johnny Smith Jr.
National senior director of marketing and communications
Ascension
Friday, Oct. 4, 2019
Humanizing marketing through creativity
Adu Adu (No slides available)
Social media marketing manager
Google
Creating a unified crisis communications plan across your organization
Jenna Reck
Director of communications
Target
Main Conference: Track 3: Social Media Best Practices
Thursday, Oct. 3, 2019
Harness LinkedIn to build your brand, network and bottom line
Lauren Thomas
Intuit
For your eyes only: Secrets of social media success
(No slides available)
Carolyn Reams
CIA
Boost social media content and engagement through influencers—no matter your industry or audience
Ellen Gerstein
Director of digital content, Pfizer
Digital content strategies to succeed in a fast-paced social news cycle
Sarah Holm
Ford
Short-form digital content and “bite-size”
online strategies to fuel your fan base
Stephen Bury
Funko
Panel (No slides)
What’s next for social media platforms, content and pros
Friday, Oct. 4, 2019
(No Slides available)
MICROSOFT SKILLS SESSION: Driving employee
engagement, productivity and communications
with Microsoft’s modern intranet
Eric Jaffe
Sam Crewdson
Microsoft
PANEL:
(No slides available)
What’s next for social media
platforms, content and pros