Thank you for attending Ragan’s Media Relations & Measurement Virtual Conference. Below you will find the speaker slide decks and handouts for your reference. Please note, not all session have slides.

Materials are intended for attendee use only. Please do not distribute.

We encourage you to book mark this page, or save the website URL, for future use.

• Beyond ROI: Assessing and Adjusting Your Communications Impact
• Purpose-Driven Initiatives and Messages That Can Uplift and Inspire Communities and Stakeholders
• Measuring the ‘New Normal’: Integrating PESO and the Barcelona Principles
  • Katie Delahaye Paine
  • Johna Burke
• Data-Informed Storytelling that Connects and Unites While People #StayAtHome

• The Future of the News & Social Media Landscape: Breaking Through the Noise to Reach Your Audience (Even in a Crisis)
• Pitching During COVID-19: How to Break Through the Noise of the ‘New Normal’
• Determining Media Coverage Value as You Respond to COVID-19
• Handling Media Requests Amid the COVID-19 Pandemic and Beyond
• Going Beyond Pitches and Press Releases to Relay Your Messages During COVID-19 and Beyond
• Reaching the New Consumer Audience: Effectively Relay Brand News, Content and Information that Matters

Ragan & PR Daily: Speaker LinkedIn and Twitter List

Ragan & PR Daily: The Ultimate Media List

Ad Council: Coronavirus Response Toolkit

Ad Council: COVID-19 Research

AMEC: Measurement Maturity Mapper

AMEC: Integrated Evaluation Framework

AMEC: Measurement Glossary

AMEC: Say No to AVEs

AMEC: Barcelona Principles

Children's National Hospital: Media Coverage Scoring Guide and Template

Edelman: Trust Barometer Special Report: Brand Trust and the Coronavirus Pandemic

Edelman: 2020 Trust Barometer Spring Update: Trust and the COVID-19 Pandemic

Levick: COVID-19 Story Arc

Levick: Communicating in Isolation

Levick: Coronavirus is a Pandemic, Not a Plague

Levick: The Coronavirus Saga is Just Beginning

Levick: The Coronavirus Becomes a Pandemic

Levick: Reacting to Coronavirus: The First ‘Viral Virus’ of the Social Media Era

Muck Rack: 2020 State of Journalism Report

Muck Rack: Fundamentals of Media Relations Certification

Muck Rack: Trends Tool 

Muck Rack: How to Craft a Winning PR Pitch eBook

Paine Publishing: Measurement Standards Central 

Paine Publishing: Measurement Research You Can Use

Paine Publishing: Research is the Communicator's PPE--and the Fastest Way Back to the New Normal

Paine Publishing: FOFO Can Kill, and 4 More Lessons from the COVID-19 Pandemic

Ragan Consulting Group: Media Relations in a Crisis Tip Sheet

Sevans Strategy and Digital PR: PESO and the Emotional Mindfulness Compass

Twitter: COVID-19 Marketing Collection, "Navigating the New Norm"