Please Note:
Materials are intended for attendee use only. Please do not distribute.
Pre-Conference Workshops - March 25
Build a social media brand that earns engagement and trust
Reshma Mehta - AARP
Media training your top executives
Johnna Miller - American Farm Bureau Federation
Expand your organization's thought leadership with a proactive speaker's bureau
Main Conference - March 26
General Sessions:
Storytelling 3.0: How to strengthen the use of stories in your organization to make a lasting impact
Janelle Carter Brevard - National Association of Relators
Fireside Chat?
Proven ways to become a trusted advisor to leaders during times of change
Adrianne Goldsmith Romero - FBI
Before and after: Best practices gleaned from Orlando Health's responses in the Pulse Nightclub mass shooting
Kena Lewis - Orlando Health
Track 1: Speechwriting
Positioning your top executives and organizations as trusted industry sources
Erin Wallace - Mental Health America
The executive communicator's role in advancing a culture of inclusion and justice
Jacqueline Welch - Freddie Mac and Joseph Dawson - Freddie Mac
Analog communication in a digital world
Jerry Wohletz- Walmart
Crisis speechwriting in action
Adrianne Goldsmith Romero - FBI
Track 2: Public Affairs
From pen to paper to placement: Writing the op-ed that will get noticed and get results
Courtney Sanders Felts - U.S. Chamber of Commerce
Corporate purpose: Finding your company's true north
Barie Carmichael - APCO Worldwide and Margery Kraus - APCO Worldwide
Fireside chat: w/Jennifer Rankin Byrne ?
Working to build successful third-party alliances
Emily Gustafson - American Hospital Association
