Presentation Handouts For: Y20CS0DC

Please Note:

Materials are intended for attendee use only. Please do not distribute.

Pre-Conference Workshops - March 25

Build a social media brand that earns engagement and trust
Reshma Mehta - AARP

Media training your top executives
Johnna Miller - American Farm Bureau Federation

Expand your organization's thought leadership with a proactive speaker's bureau

Main Conference - March 26

General Sessions:

Storytelling 3.0: How to strengthen the use of stories in your organization to make a lasting impact
Janelle Carter Brevard - National Association of Relators

Fireside Chat?

Proven ways to become a trusted advisor to leaders during times of change
Adrianne Goldsmith Romero - FBI

Before and after: Best practices gleaned from Orlando Health's responses in the Pulse Nightclub mass shooting
Kena Lewis - Orlando Health

Track 1: Speechwriting

Positioning your top executives and organizations as trusted industry sources
Erin Wallace - Mental Health America

The executive communicator's role in advancing a culture of inclusion and justice
Jacqueline Welch - Freddie Mac and Joseph Dawson - Freddie Mac

Analog communication in a digital world
Jerry Wohletz- Walmart

Crisis speechwriting in action
Adrianne Goldsmith Romero - FBI

Track 2: Public Affairs

From pen to paper to placement: Writing the op-ed that will get noticed and get results
Courtney Sanders Felts - U.S. Chamber of Commerce

Corporate purpose: Finding your company's true north
Barie Carmichael - APCO Worldwide and Margery Kraus - APCO Worldwide

Fireside chat: w/Jennifer Rankin Byrne ?

Working to build successful third-party alliances
Emily Gustafson - American Hospital Association