Thank you for attending
Thank you for attending Ragan's Virtual Bootcamp: Google & SEO for Communicators. Below you will find the speaker slide decks and handouts for your reference. Click here to see our event slides, with information on our councils, awards programs and more.
Materials are intended for attendee use only. Please do not distribute.
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Thursday, Nov. 19
Connecting SEO to Communications--and Your Bottom Line
Paul Shapiro, Global Director of Technical SEO, Condé Nast
Writing for Google and Beyond: How to Power Your Content for SEO Success
Nicole Grodesky, Director of SEO, LEWIS Global Communications
BONUS: LEWIS' SEO Glossary and More
An Analytical Journey: Using Google to Improve Your Content Performance
Juliana Yamana, Head of Insights & Analytics, Google Brazil
From Your Website to Content and Ads: Mastering the Art of SEO (no slides)
Jason White, Director of SEO, PMG
BONUS: PMG's SEO Takeaways
BONUS: 3 ways PR pros can win with SEO and analytics
Powering Your Social Media Content, Campaigns and Engagement with Analytics
Devon Maloney, Social Media Editor, MIT's Sloan School of Management
Paid Social Media Trends to Watch in 2021
Jon Chang, Global Head of Shopping Growth Marketing, Klarna
