Thank you for attending

Thank you for attending Ragan's Social Media Conference. Below you will find the speaker slide decks and handouts for your reference.

Click here to view our event slides with additional awards, events and council information.

The Ragan team took notes for you, too! View the executive summary here.

Materials are intended for attendee use only. Please do not distribute.

Please note: keynotes , fireside chats and panels do not have slides.

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Thursday, September 9, 2021

Opening Remarks + Trend Spotting
Marcia DiStaso, Associate Professor and Chair of the Public Relations Department, University of Florida
Tina McCorkindale, Ph.D., APR, President and CEO, Institute for Public Relations
Brandi Boatner, Manager, Digital Advocacy Communications, IBM

‘Seize the Day’ when monitoring crises on social media
Ian Suarez, Social Media Manager, Visit Orlando
Susan Chang, Head of Social Media, Dropbox
Aleksandra Kuzmanovic, Social Media Manager, World Health Organization (WHO)
Kena Lewis, Corporate director of public affairs and media relations, Orlando Health

Using social data to help inform business decisions
Katie Riley, Director of Social Media, Hilton

Driving audience engagement with TikTok and YouTube videos
Alyssa Rodriguez, Director of Education, Oklahoma Aquarium

DEI: How to go ‘all in’ on inclusive, authentic marketing and communications
Enshalla Anderson, Director, Global Head of Brand Strategy, Google Cloud, Google
Tricia Davis-Muffett, Director, Global Public Sector Marketing, Google Cloud, Google

SEO: Ranking up your social strategy
Ralph Desmornes, Owner, Eclipse Digital Agency
Hannah Kurtz, SEO Manager, Verizon

Influencer marketing strategies to boost engagement & revenue
Brandi Boatner, Manager, Digital Advocacy Communications, IBM
Karen Chong, Director of Audience and Influencer Engagement, AARP
Whitney Gonzalez, Founder and CEO, Radiate Social
Carrie Strehlau, Senior Social Media Specialist, St. Jude Children's Research Hospital
Nicole Dye-Anderson, VP, Head of Partner Media Relations, Barclays

How to use data to create and measure successful social media strategies and campaigns
Heather Brinckerhoff, Head of Social Media Marketing, QVC

New tools on Facebook and Instagram to move customers through the sales funnel
Kassidy Silva, Senior Manager, Social Media Strategy, TIME

Paid Social: Converting the curious into customers with paid social on Facebook and Instagram
Haping Lee, Social Media Analyst, Deloitte
Kelly Stone, Senior Director of Digital Strategy, CompTIA

Writing for social media across multiple platforms
Lissa Chidester, District Communications Coordinator, Sand Springs Public Schools

How to manage your brand reputation on social
Nicole Losi, Director of Digital Content, Kent State University

Friday, September 10, 2021

Will social audio’s appeal last? What’s next for social media’s latest shiny object
Stacy Harris, Co-founder, Managing Director, Lens Group Media
Eric Dahan, CEO and Founder, Open Influence
Brandi Boatner, Manager, Digital Advocacy Communications, IBM

Using podcasts to drive storytelling and thought leadership
Nicole Christie, Senior Writer and Producer, Microsoft

Building & leading a social media A-Team
Elizabeth Solomon, VP, FleishmanHillard
David Johnston, Head of Social Media, The Department of Defense

Newsletter Workshop: How to Get Readers to Pause, Consider & Click
Katie Walsh, President, Entrance One Public Relations
Jennifer Magas, Clinical Associate Professor, Pace University
Jim Ylisela, Co-Founder and Senior Partner, Ragan Consulting Group

Visual Storytelling: How to design stunning and sticky visual social content
Paige Wilson, Senior Producer, Green Buzz Agency
Patrick Pho, Senior Content Producer, Volkswagen of America

How to use gamification to boost engagement & revenue
Ray Pastore, Professor and Program Coordinator of Esports and Online Teaching and Learning, University of North Carolina Wilmington

Social selling in a privacy-first world: Thrive in social media's new walled gardens
Andrew Bates, Enterprise Data Strategy Director, AARP

New tools for Social Marketers: from AR to VR and everything in between
Erik Harte, US Creative Strategy Tech Lead, Snapchat
Cathy Hackl, Futurist + Chief Metaverse Officer, Futures Intelligence Group

A Trusted Voice: How Pfizer Stepped Out of the Social Media Shadows in 2020
Ellen Gerstein, Senior Director, Content Strategy & Engagement, Corporate Affairs, Pfizer

Bonus Materials