Thank You
Thank you for attending Ragan's Writing & Content Strategy Virtual Conference, moderated by Alyssa Smith, director of event programming at Ragan Communications. Below you will find the speaker slide decks and handouts for your reference.
Click here to view our event slides with additional awards, events and council information.
The Ragan team took notes for you, too! View the editors' summary here. Materials are intended for attendee use only. Please do not distribute.
We encourage you to book mark this page, or save the website URL, for future use.
Wednesday, December 13
Writing in the Age of AI: Partnering with AI Programs
JULIA MCCOY, President, Founder, Author, Content at Scale, Content Hacker
Crafting Creative, Inspiring Copy
PALAK KAPADIA, Copywriter, Amazon Brand Innovation Lab
Why Words Matter: Inclusive Language & DE&I
DR. KAREN LINDSEY, Assistant Professor of Strategic Communications, Elon University
INTERACTIVE
Audience First: Headline Writing that Speaks Volumes
CARLOS GIL, Bestselling Author, "The End of Marketing"; Social Media Consultant, RCG
Fast, Snappy and Compelling: Applying News Writing Principles to Your Writing
DEEPA LAKSHMIN, Social Media Director, Lonely Planet
PANEL
Using Storytelling in Your Branding: From Intranets to Social Media
TESSA MAY MARR, CEO, Marr Media Group
EMILIO MARRERO, Director of Content, Baptist Health South Florida
LAURA WYLIE, Director of Internal Communications and Employee Engagement, William Blair
Thought Leadership Success: How to Become a SME Whisperer
RHEA WESSEL, Author, “Write Like a Thought Leader," Founder, The Institute for Thought Leadership
Unleashing the Quill: The Ultimate Self-Editing Deep Dive
ANNE STUART, Senior Editor, Connections, MIT Sloan Management Review
